Accept Visa Cards

Accept Visa Cards- When you accept Visa cards your sales will increase. Visa is the most popular card. When you accept Visa cards, you are accepting all types of Visa’s; credit cards and debit cards. Don’t miss out on sales, accept Visa cards!

credit card processing and merchant accounts

Before you even can think of accepting Visa cards, you first have to sign up as a Visa merchant. This is done through an acquirer. Acquirers have to be registered with Visa so that you can have full confidence you are dealing with a legit acquirer. Once you have registered with an acquirer and been authorized to accept Visa cards, it is now time to start promoting Visa to your customers. This can be done by placing graphics on your eCommerce sites and telling people that you now accept Visa cards.

When you accept Visa cards it is a very simple transaction for you. With that being said, there are about 13 steps in each Visa card transaction. That sounds like a lot but it goes fast. Here are the 13 steps.

  1. Visa card holder presents the card to merchant
  2. Merchant swipes the card and enters the amount
  3. Acquirer sends the authorization request to VisaNet
  4. VisaNet routes the request to the cardholder’s issuer
  5. Issuer either approves or denies transaction
  6. VisaNet notifies acquirer of issuer’s decision
  7. Acquirer forwards decision to merchant
  8. Merchant completes transaction
  9. Merchant then deposits the transaction receipt with acquirer
  10. Acquirer credits the merchant’s account and submits bill to VisaNet
  11. VisaNet pays the acquirer and debits the issuer’s account
  12. Issuer posts the transaction to the cardholder’s account
  13. Cardholder receives a monthly statement and pays the issuer

That is how a Visa transaction is acquired and settled. It is a pretty simple transaction and one that has a ton of benefits. Here are some benefits to accepting Visa cards.

  1. Obtain a timely payment- When you accept Visa cards you take the guesswork out of when you get paid. You always get paid on time!
  2. Streamline payment processing- As we detailed above, the payment process is very streamline and easy. No unnecessary hands get in the process thus reducing the chances of errors.
  3. Lower handling costs- When you deal with checks and cash, there are some hidden costs that you might not be aware of. With the ability to accept Visa cards you know of your fees before you even complete a transaction.
  4. Customer satisfaction- In today’s era it seems like paying by cash is outdated! People like to use debit cards and credit cards to make purchases. When you accept Visa cards you are making your customers happier because they have the chance to pay with their Visa card.

Best Internet Merchant Account knows that when you accept Visa cards there are some fees. There are no hidden fees! Here is a list of potential fees you have when you accept Visa cards.

  • Discount rate- This is a set percentage fee for each completed transaction. The discount rate fee is usually between 1.5% and 3.75%.
  • Transaction fees- This is a set flat fee for each completed transaction. This fee is usually between 20 cents and 50 cents a transaction.
  • Monthly minimum fee- Pretty self explanatory. There are minimums that have to be met each month or you pay a fee. Exceed the minimum number of transactions and there is no monthly fee.
  • Statement fees- Receive paper statements and pay a small fee. Receive electronic statements and the fee is usually waived.
  • Chargeback processing- Think of this a return item fee. Anytime you have to credit a cardholders account you are going to get charged a fee.
  • Fees for supplies- This fees are for the use of drafts, roll paper, and other merchant account supplies.
  • Terminal lease or rental fees- You have to pay for the machine that you use to process the credit cards. If you choose not to buy a terminal, then you are left with no option other than leasing or renting a terminal.

In the end, you need to accept Visa cards to run a successful eCommerce website. Don’t short yourself any sales because you don’t accept Visa cards.

Related Article: Accept American Express Cards >>

 

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