Accept American Express Cards

Accept American Express Cards- Every business should accept American Express cards but they don’t. If you accept American Express cards you increase your sales. Best Internet Merchant Accounts will explain to you how to accept American Express cards.

American Express it the third most popular credit card. Even in the third position there are still millions of American Express cardholders, millions of potential customers if you accept American Express! There have been independent studies that show over 59% of American Express cardholders who do business with two identical stores would choose store A over store B just because store A accepts American Express. These cardholders are very loyal to American Express. Additionally research has shown that people using an American Express credit card will spend over 2.5 times more than during eCommerce website purchases. So if you have an online business you need to accept American Express!

There is a myth that the ability to accept American Express is hard and difficult to obtain. That is not true. All you have to do is fill out an American Express Merchant Application! There are four types of merchant applications:

  • AMEX Merchant Application- This application is for all US based businesses that are not part of a franchise. Your operation can be a storefront, mail order, phone based business, home based business, or eCommerce websites.
  • AMEX Franchise Applications- Open to all franchises that are based in the United States. If you are an owner or operator of a licensed franchise brand, or a local affiliate or chapter of a national charity then you would use this American Express Merchant Application.
  • AMEX Government Application- Must be a United States based government entity.
  • AMEX Corporate Purchasing Card Application- Perhaps the least used AMEX merchant account, this application is used so that you can allow your corporate customers the ability to pay their bills with the American Express Corporate Purchasing Card. Again, your business must be based in the United States.

So you have been accepted by AMEX to start accepting American Express credit cards. Now you have to decide on which pricing plan you are going to sign up for. That’s right, the ability to accept American Express will cost you some money just like all the other credit cards. American Express offers two payment plans for accepting AMEX.

  1. Discount rate- The discount rate pricing plan is designed so that you have no monthly fees, no annual fees, and no hidden fees if you do all of your account management online. The AMEX discount rate plan is set up so that you pay a small percentage of each transaction that you conduct using the American Express card.
  2. 0% Discount rate plus a flat fee- Perfect for businesses that do less than $5,000.00 in annual American Express sales and conduct all of their AMEX transactions online. For a low flat fee of $5.95 a month you can accept American Express credit cards!

Overall, Best Internet Merchant Account recommends that you accept American Express credit cards. There is no reason to limit your customers!

Related Article: Accept MasterCard >>

 

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